How can reputation effect your business?

How can reputation effect your business?

The majority of people in ownership of businesses would say that the fact of reputations effect on business is common knowledge. For the most part this is true as most people can relate to popularity or the lack thereof being caused by public opinion.

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What most people don’t realize however is just how complex the relationship between business and reputation can get. One detail that’s important to keep in mind when trying to manage your businesses reputation is that no matter how reliable your company is in quality there will be people who hold preference in your competitors.

It is however clearly seen that if a business routinely holds themselves to high quality standards that they will gain a more positive reputation. This however is not one hundred percent guaranteed as human error is still ever present and some customers will go home unsatisfied with company service. It is the responsibility of management to hold the goal of ensuring that these situations happen as often as possible.

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Something very important to remember is that in order for your businesses reputation to spread it must have the right resources luckily social media has already made this process easier allowing customers to spread information about their experience with your company instantly. This can however also prove to be a hindrance as well allowing negative experiences spread faster which have a larger chance to stick in the minds of consumers.

http://www.entrepreneur.com/article/233667

http://www.businessinfocusmagazine.com/2012/10/the-importance-of-business-reputation/

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